Social media is a valuable digital marketing tool for all businesses, from large corporate retailers to small, local bakeries. Social media marketing allows businesses to reach a large audience and have meaningful connections in a cost-effective way.
Running a brand’s social media account involves more than simply snapping a picture and uploading to Instagram with a few hashtags. Instead, a successful social media marketing plan needs to be strategic and innovative.
In 2020, more than 3.6 billion people were using social media. If you want to stand out and leave an impact, then you need to be creative and keep your brand relevant.
Let’s explore a few social media marketing tips that will keep your audience hitting the “like” button on your content!
Launching a consistent series gives you the opportunity to engage with your followers on a regular basis. Consider a daily, weekly, or monthly series that remains a consistent part of your strategy.
For example, you can launch a “Tutorial Tuesday” series and share a top industry tip every week across each platform. Following a regular schedule lets the community know what to expect and helps streamline the content creation strategy.
People love freebies! Contests and giveaways are some of the most effective ways to catch the attention of your audience and encourage engagement. Set the rules of the competition so that you earn maximum exposure at minimal effort on behalf of your audience.
Make sure that you pick a prize that is considered valuable and collaborate with other brands to expand reach. Get your audience to share, comment, and post to their stories in order to enter. It’s also important to make sure that you announce the winners in time and uphold your promise.
Give a brand ambassador, company member, or influencer control over your social media account for the day.
There are several benefits to handing over the reins, including the following:
When organizing a social media takeover, make sure that you discuss brand guidelines so that your company values are upheld.
The demand for video content is increasing, with 54% of consumers wanting to see more video content from the brand or business that they support. If you want to keep your brand relevant, then it’s worth investing in video content.
Video content doesn’t need to be complicated or expensive. Brands have the option to hire professional video production services or simply film a bite-sized tutorial or interview on their own. At the end of the day, make sure that your content is quality and represents the brand well.
Give your audience a reason to follow your brand by offering valuable, insightful information on your area of expertise. Sharing insightful content educates your audience and empowers them in various ways.
Here are a few ideas on how to offer value-based content:
Going live is an easy and simple thing to do, and it can help a brand remain relevant. An increasing number of social media platforms are introducing Live features, allowing your audience to connect with you in a real and authentic way.
Whether you choose to go live with a Q&A session, behind-the-scenes video, or sneak peek for an upcoming launch – you have the potential to offer immense value to your audience.
Social media trends are constantly changing, and it’s worth taking advantage of them when you have the opportunity. Use the appropriate hashtags and mimic the content, but make sure that you add your own unique twist.
While posting about trending topics, make sure that you stay away from controversial topics and don’t exploit sensitive issues.
As a brand, you can create content all day, every day, but consistently miss the mark if you don’t connect with your audience on a real level. Take the time to ask your followers what type of content they want to see and monitor your analytics to see which posts are performing well. Consider posting a poll or survey and take your lead from there.
There is nothing like a creative and shareable video to get your target audience talking on social media! Creating fun and short Instagram clips is the perfect way to increase engagement with your brand. Video teasers are a great way to establish a vision for a new service or product while staying on-brand with your company’s theme.
Each of these tips offers unique value, giving your brand the opportunity to be relevant and engaging. Not only do they help boost brand awareness, but also drive traffic to your website and increase revenue.
At Connectica, our skilled team is passionate about content creation and social media marketing. Contact us today at 877-816-2259 to find out how we can work together. For more social media marketing tips, you can follow Connectica on Facebook.
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Grace is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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