Creating a website for your business can seem like a difficult and daunting challenge, especially if you don’t know your HTML from your CMS. Options and functions abound with different costs, formats and features all offering something else. We take a closer look at website design comparing template websites to custom-built ones, in order to determine how they differ, and which one is the right fit for your business.
A template website takes the hard work out of designing a website. The most common way to use a template website is through WordPress. Once you’ve started your website, you can then choose from a variety of template websites or themes associated with the site. These websites offer a range of templates that you can purchase.
As template website designs usually come with built-in options, this gives the user some ability to customize. But the downside is that this can cause the website to slow down in two important areas: SEO reach and load speed. In addition, the customizability is limited for anything that is considered more complex on the website.
A template design means that you won’t be able to choose every aspect of the website to fit in with your brand. So, you may have to have some designs, features and functions that wouldn’t be your first choice. A “solution” to rectify this is to hire a web developer to change these features. But bear in mind that when WordPress or your theme updates, your website may encounter some issues in the backend, because of competing features.
Custom-built websites are a collaborative effort, involving a creative process that discusses and pinpoints your target market, where your reach should go, how the website looks and the functions you need to align with your business goals.
As SEO is such an important aspect of website design, custom-built websites are very particular about addressing the rules and functions behind SEO. A developer optimizes the website while it’s being created, in order for every page to be seen by search engines, and helping your site to be ranked accordingly. This means that they can take longer to come into being.
With all these favorable factors, and with cost only being just a little more than a template, make the smart choice today by going for a custom-built website. Designed by a team of professionals, you’re guaranteed the best website that address all your branding needs. Call us now at 1-877-816-2259 to get started on building your business online today!
Whether you are looking to redesign your current website or looking to build a new website, we can handle any project small or big. Contact us today for a FREE Consultation.