Google has simplified our lives, with “Just Google it” being the default answer to most questions. With that in mind, wouldn’t you want the first answer that Google spits out, to refer people to your website? Of course you do! But getting to the top of Google requires a number of important elements, and user experience of your website plays a huge role when Google ranks your website. So, isn’t it vitally important that you get it right?
Website ranking can be explained as the position your content features on search engine results. First prize is that your website is featured on the first page, as it has been shown that 95% of people do not move past the first page, with more than half the clicks going to the top 3 responses.
Google’s main aim is to provide value to the person seeking an answer. It organizes worlds of information and makes it universally accessible and useful to all. Google doesn’t only want to take you directly to what you are looking for and give you the best answer, but it also wants to provide you with the best experience. User Experience (UX) can be described as “How did you as a user, feel” While you were on the site, did the site:
User experience is a broader term than usability, as user experience also includes aesthetics. A site can be informative and easy to use, but be and look dull and boring, leaving the user with a negative experience.
As previously mentioned, a good user experience is one that makes you feel good about the website, leaving you with a desire to return to it / respond to their call to action e.g. purchase their product. Here are some things that contribute to a good user experience:
Google constantly studies user site speed, mobile friendliness, content structure, internal and external link usage. They also study user signals and behavior patterns, how long people lingered on your site and how often they return to it, and this is obviously directly linked to a user experience. These and many other factors are used to determine your Google Ranking.
Don’t develop a blind spot and think your website is perfect. If you want to increase the relevance and accessibility of your site, and get your content to the right people at the right time, you need a professional Search Engine Optimization (SEO) company to guide you. At Connectica LLC we offer a professional SEO service to companies of all types and size. Contact us and allow us to assist in getting your company onto that sought after first page.
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