We’re well into the generation of the digital world and it should no longer surprise you that almost every industry has turned to marketing themselves on the web. This means that consumers are constantly receiving messages from every direction and if your presence is not made known on the internet, your brand will get swallowed up by the immense amount of data that is available to inquiring customers. This is where Search Engine Marketing (SEM) will benefit you in taking your business to the next level.
When you do a search in Google, you’re provided with a list of pages that match your keywords. At this stage, you will notice adverts that appear during this search. This is as a result of SEM. Businesses market their products and services through paid advertisements that appear when certain keywords are searched for. These adverts are also known as pay-per-click adverts. Adverts can take many forms including text-based adverts, product listings, or reviews.
SEM can be used across different strategies and creating a SEM budget is not difficult when you’ve laid out your goals for the campaign. SEM strategies can be temporary or seasonal, as well as over a longer period of time. It allows you to plan monthly budgets and stick to them. If you’re not getting the results you aimed for, you’re able to readjust your spend.
Pay-per-click (PPC) campaigns begin with generating specific goals or aims for the campaign. You’ll need to plan your campaign ahead of time to ensure that you have all your pieces to the puzzle before implementing your spend.
Defining PPC keywords is an essential part of the process; you want to be identified with your defined keywords when a customer does their search. You will need to determine the area you’re aiming to reach, which would need to be relevant to your business offerings. Finally, a budget needs to be established with AdWords. The amount you’re billed for will be determined by your monthly spend (which you can break down into a daily spend) as well as the number of days that you will run the campaign for. The AdWords system will set a limit as to how much can be spent per click, per keyword. Each keyword has a different value or cost and a balance between the spend on these keywords and the reach you’re aiming for will need to be established.
SEM can sound incredibly confusing to a person that is not familiar with digital marketing strategies. Companies such as Connectica manage the digital needs of a range of businesses. It’s not uncommon for business owners to avoid digital strategies like this merely because they do not understand the importance or the benefits thereof. We take the complications out of generating PPC campaigns and provide you with the information that you need to continue running your business effectively.
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