What Are the Search Engine Optimization Basics?

The Essential Basics Of Search Engine Optimization

search engine optimization

Read Time: 4 minutes

In today’s highly competitive online environment, being equipped with a search engine optimization skillset is key to setting your business up for success. While you may have heard of it before, do you truly understand website SEO tactics ?

Whether you are executing a comprehensive SEO strategy or just starting out with the basics, the sooner you can employ tactics to drive traffic to your website, the better.

Keep reading to find out a few key essentials that you need to know about when it comes to your website’s SEO.

So, what is search engine optimization?

What Exactly Is SEO And Why Is It Important

At its core, SEO is a crafted online strategy that drives increased traffic to a website. It’s all about being seen and ranking high on search engines. You may have heard the old saying, “Is there even a page two on Google?”. This alludes to the fact that you are nowhere to be seen if you don’t rank on the first page of search results.

How To Get Your Website To Rank

Google is always front of mind when it comes to researching something. ‘Just Google it” has become an everyday phrase. So how do you ensure you get a good placement on search results?

Here are a few simple steps you can take to increase your visibility.

Start by focusing on five key areas:


Don’t underestimate the importance of a few words. Selecting the most relevant keywords will increase your visibility substantially. Research and find out what words people use when searching for sites or products like yours. Then, look to increase the number of times you include such search words within your site.

Content Creation

The more you put yourself or your product out there, the greater your chances of being seen. So, in this instance, more is better. Update your content regularly and ensure it remains relevant and well-written. Take note of the first point above when it comes to including keywords.

On-Page SEO

Optimizing your webpage by tweaking content to make it as clear as possible will ultimately improve your site’s search engine rankings. In turn, this will direct far more organic traffic to your site. Improving your search visibility can also be achieved by carefully using meta descriptions, images, internal links, and headers.

Link Building

This one is all about getting links to your website from other sites. By building trust and authority from other sites, you can improve your visibility within search engines. Find high-ranking sites and look to have them feature your content with a link back to your website.

Technical SEO

This refers to anything you can do within your website to help search engines find, crawl, and index your pages as efficiently as possible. It’s best to call in the experts here as technical SEO is, well, technical.

Measure Your SEO Success

It’s important that you measure the impact of your SEO strategies. While you can do more of what works, you can also assess what doesn’t work and change it. This will highlight certain aspects that might be letting you down and need to be worked upon.

When it comes to this measurement, there are various online tools that you can use. A good SEO partner will have all of this in place and can provide you with reports to showcase where you have improved and where more work is needed.

Improve Your Online Presence With Connectica LLC

If you want to improve your search engine ranking and drive more traffic to your website, why not partner with specialists who know what they are doing? At Connectica LLC, we offer a full suite of SEO services to ensure you get the most from your online presence.

We can help with anything from technical SEO to link building and much more.

If you’d like to hear about our proven search strategies, call us at 877-816-2259 or send us your details here. You can also get a free SEO report to see how your website stacks up against your competitors.

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8499 West Commercial Blvd
Tamarac, FL 33351

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