Video Production Trends For 2025

Read Time: 6 minutes

Did you know that in a survey completed this year, 89% of consumers said that they want to see more video from brands. It’s no surprise, if you consider that the number of digital video viewers worldwide is now more than 3.3 billion. What does this mean for video production though?

When it comes to communicating a brand or business to a target audience, video content continues to dominate as the most engaging and effective medium. In 2025, this trend will only grow stronger as businesses reshape their marketing strategies to align to the preferences of their customers.

While organic and raw video content is heavily consumed on the likes of TikTok and Instagram, having well thought-out, strategic and goal-driven video is key for businesses that want to stand out above the rest. How do these companies create video content that aligns to the expectations of consumers, creating something that leaves a lasting impression while genuinely adding value to the viewer? It’s all about adapting video production to meet the ever-evolving digital landscape.

Looking towards 2025, we can expect a number of video production trends to enter the digital marketing arena.

The Evolution of Video Production

If you ask any savvy marketer who wants to reach out to an audience on the platform and in the user’s medium of choice, video content will always be at the top of the list. While creating video content to promote your business and engage with your audience is important, there’s far more to it than simply hitting record and post.

Video production continues to evolve as consumer’s needs and the digital landscape changes. Here’s what we can expect over the year ahead.

AI-Powered Personalized Videos

There aren’t many industries that AI hasn’t influenced over recent years, and video is no different. AI is making a significant impact on personalization in video marketing, giving us the ability to analyze user data and craft tailored content for individual viewers. Consumers now expect a highly customized experience, and AI provides the tool and efficiencies to give them exactly that.

As an example, a clothing brand could create and serve personalized video recommendations which showcase specific outfits that match the customer’s past purchases. A travel company, on the other hand, will have the ability to send video content to a potential traveler which is destination specific based on their engagement with the brand. Marketers will need to factor this into their video production, creating templates and segments that are used in such content.

Takeaway: Leverage the capabilities of AI tools to analyze your customer data and create tailored video content that speaks directly to their individual preferences.

Vertical and Short-Form Videos Dominate

Short-form and vertical videos have become far more prominent in recent years, thanks to platforms like TikTok, Instagram Reels, and YouTube Shorts. With mobile data traffic forecast to grow with a compound annual growth rate of around 20% through 2029, companies have to adapt to optimize videos for mobile consumption. This means going vertical and creating videos that are attention-grabbing within a few seconds.

In 2025, we can expect to see more brands leveraging short, visually compelling videos to grab attention quickly. Ensuring content is shot/produced in vertical format will be important.

Takeaway: Make sure you produce video content for mobile and that it is short and sharp. You only have a few seconds to make an impression and get your message across.

Emphasis on Sustainability and Ethics

We’ve seen a rapidly increasing trend of consumers being far more aware and receptive to content which focuses on sustainability and ethics. This could be as simple as showcasing what your company is doing in an effort to reduce its impact on the environment or setting out your focus on broader community-focused initiatives.

Video content in 2025 will reflect this shift, with businesses adding more themes of environmental responsibility and social impact. We can expect to see an increase in videos that highlight eco-friendly initiatives and themes of social responsibility.

Takeaway: When planning your themes for 2025, make sure that you include those that highlight environmental and social investment themes.

Expect Live Streaming to Gain Momentum

For a while now live streaming has been a powerful way to build authenticity and real-time engagement with your audiences. From product launches, unboxing videos, and live Q&A sessions to behind-the-scenes glimpses, live videos are a great way of connecting with the public.

In 2025, brands will continue using live streams to connect directly with their audiences, answer questions, and build community.

Takeaway: If you’re looking to build brand loyalty and create more engagement with your customers, create live streaming videos on your digital platforms. You’ll be able to create a deeper persona and position yourself and your brand as an expert on a particular subject.

High-Quality Production at Lower Costs

Thanks to continued advancements in technology, it’s now far easier to create professional-quality videos without depleting your budget. The price of 4K cameras has dropped in recent years making it far more accessible to create high-quality video content. It also means that when you use outsourced video production in South Florida, for example, it won’t cost nearly as much as it used to (at least it shouldn’t).

Over the year ahead, we can expect high-quality and affordable video content to become the standard in online content.

Takeaway: Plan to create more high-quality video content over 2025. Discuss your needs with a video production company (try the smaller community-focused teams as opposed to the large national outfits who can be expensive) and explain what your budget is and your expectations.

User-Generated Content Takes Center Stage

We’ve already seen a lot of this make its way to the digital surface over the past year, with user-generated content (UGC) becoming more prolific. In 2025, we can expect this to increase, with more brands becoming reliant on such content, especially when it comes to reviews, testimonials, or even creative challenges. It’s not only simple posts that are becoming more popular but also video content.

We’ll see companies looking to find innovative ways to integrate UGC into their campaigns, often combining it with professionally produced content for maximum impact.

Takeaway: Consider how you can amplify your brand presence with user-generate content. Look at how you can encourage customers to share their experiences through videos to build authenticity and trust in your brand.

Optimization for Voice and Search

We’re seeing an evolution in Search engine optimization (SEO) for videos as search algorithms become more sophisticated. Video content is now being optimized for voice search and enriched with metadata, making it rank higher in search engine results. This is significantly improving the visibility of videos online.

This is something more brands will use in their digital marketing arsenal over the year ahead, taking a closer look into how to optimize their videos to improve how they rank.

Takeaway: Gone are the days of simply producing a video, posting it online, and hoping for the best. You’ll need to carefully consider how these videos are not only produced, but what optimization is being included to improve their online visibility on search engines. Make sure you find a video production company that offers this service as it will be the difference between a video that is lost in the digital vortex, and one that ranks high on the first page of results.

Is Your Video Content Strategy Ready For 2025?

If you haven’t already started to focus on your digital marketing strategy for the year ahead, now is a great time to factor the above into how you intend engaging with your target audiences. With video content only set to become more critical in improving the visibility of a brand, can you really afford not to adopt it over the year ahead?

If you’re looking to create authentic, impactful, and meaningful video content to elevate your brand, contact our experienced team at Connectica. Our fully equipped, experienced, and passionate video production experts will work with you to ensure that you are at the forefront of video content trends for 2025. As a local South Florida digital marketing company business, we understand that each business in the area has different goals and different budgets, so we will craft a strategy that works specifically for you.

Contact us today at 1-877-816-2259 or send us your contact details and we’ll reach out.