Many professionals struggle to determine what social media platforms and strategies work best for them. With these tips, we can help you get your bearings, and build a personal brand that will attract clients and set you apart in the crowded digital marketplace.
Who you market to goes hand-in-hand with what platforms you use. You can choose from a multitude of social platforms, but first you have to ask yourself a few questions. Decide what age you are marketing to, where your target audience is located, and what type of brand you want to build.
Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr, and LinkedIn all serve different purposes, and not all of these platforms are right for your brand. Platforms such as WeChat, which is mostly popular in Asia, can serve your needs if you want to build a brand internationally, and accounts on Tumblr mostly target younger age groups. It’s important that business understand the social media demographics of each social media platform.
Apart from a logo, creating a specific visual theme on social media accounts is an integral part of branding. When users scroll down your brand’s page, they should see a group of posts that look coordinated. Decide whether you want a clean and minimalist look or a more vibrant look. Do you want a color palette that consists of pulling one specific color or would you rather use a group of colors such as pastels? Your color coordination and overall aesthetic of your accounts should attract viewers and create a put-together, thoughtful image for your brand.
You should have consistency not only in visuals, but also in the voice and style you set for your company. This could mean a casual, easy-going vibe or a more formal tone. You can use hashtags and reference popular culture trends or memes, or you could steer clear of all that. Of course, try to stay within a happy medium of conversational and professional. Whatever you decide, stick with it and display it in all your posts and branding.
You should also post on a relatively consistent schedule. Posting too often will annoy your followers, but posting infrequently will lose their attention. Depending on the platform, you can post daily or only a couple times a week, as long as you do so with a mostly regular schedule.
Overcomplicating your marketing can lose a potential customer’s interest. Be direct in your message and streamline information in your profile and your posts. Only put out content that’s relevant to your brand and will promote your mission statement.
Your followers should be able to distinguish between your post and another brand’s post. They can do this by recognizing your unique visual aesthetic, the language in the caption, or more likely a combination of these and more factors.
Your posts can also include a personal element involving you and/or your staff. Your brand is more than the carefully selected photos and posts that pop up in your followers’ feeds. Show clients who and what is behind the brand you put out on your social media accounts by describing your origin story or posting pictures of your work process. Authenticity will go far and help you connect with your customers on a more human level.
Building a personal brand identity involves actually getting personal. Encourage customers to give feedback, respond to their inquiries, engage with them. This can come in the form of Q&A sessions on Instagram stories, live streaming on Facebook, or even simply replying to their comments on your posts. You don’t have to respond to every comment or direct message, but make an effort to connect. Customers want to know you notice their questions, comments, and concerns, so engage with them to let them know they are heard. User interaction can increase follower retention and bring new customers to your business as well.
If you are just beginning or even if you have already established your business, your brand could benefit greatly from outside help. At Connectica, we are enthusiastic about collaborating with brands in all stages of development to give you the tools you need to flourish. We can kickstart your accounts and advise you along the way. Most importantly, we work to help you execute your vision. In addition to this guide, contact us to find out how our social media services can help your brand realize its full potential.
Grace is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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