The web can only be described as an overwhelming realm of information. The odds are, if there’s something you want to write on or a service that you want to offer – it’s been written on and offered before. Thus, more and more websites are desperately turning towards clickbait to drive traffic to their website. Making use of clickbait, however, is certainly not going to bring you your desired results. Let’s unpack what clickbait is, why it doesn’t work, and what you can incorporate into your SEO strategy instead.
Clickbait refers to any sort of web content whose pure aim is to drive traffic to its site, but with a negative and deceitful connotation. It could be through a misleading or sensationalist headline or unusual thumbnails that in turn encourage readers to click on the link leading them to the site in question. There is currently a huge backlash against clickbait content with those browsing the web dismissing pages and links even if they sound remotely ‘clickbait-ey’.
There are numerous ways you can implement and carry out a successful SEO strategy, eye-catching titles and all, without committing clickbait at the same time. Here’s how:
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