Pretty websites don’t automatically mean successful websites! Without considering how to carry out conversions and increase Return on Investment (ROI) you could have the best website in town, not giving you any business. While conversion rates and ROI may seem complicated (and probably better left up to Search Engine Optimization (SEO) experts),it is vital for anyone in e-commerce to understand what they are and their importance to websites.
Having interesting content and great SEO results will help increase conversions and ROI because they are what first attract and then keep people on your site.
Conversion rates are the percentage of visitors who complete a desired action or goal the business wants the visitor to complete. If you’re more math-minded, conversion rates can breakdown into the number of visitors to your site divided by the number of those visitors who complete an action.
While this definition may sound broad due to the variety of actions or goals significant to different companies, conversion rates come down to anything a visitor does besides browsing the site. Some conversions include:
Content and SEO are essential to making conversions because content is the first thing a viewer will notice on a page. Appealing to your viewers through good SEO practices and great content not only show you have your viewers in mind, but also that you dedicate time to offering a quality site.
Measuring conversion rates will vary depending on your industry and business model, but there are a few tips to take that can help lead to a higher conversion rate:
Understanding ROI and how to increase it is a more complicated process than conversions. Briefly put, ROI is how much you gain or lose from an investment while taking into account how much that specific investment cost. For those who enjoy the math of it, this can be determined by dividing the amount gained or lost during the period of investment by the cost of investment. ROI metrics can show:
Businesses want to increase their ROI, but it can be hard to determine what strategies are best while considering ROI metrics. Much like conversions, ROIs will vary depending on your industry and business model, but some tips that can guide you along include:
Conversions and ROI will get more complicated, but understanding the basics of what they are and how to incorporate them will increase traffic to your website. With a site the masses can navigate, it makes it easier to not only make conversions but see where to increase our investments.
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