If You Use PPC For Your Business, You Still Need SEO


Read Time: 3 minutes

SEO uses different search engine optimization strategies and techniques to help attract more clients to your website. When you achieve a high ranking on search engine pages for specific keywords or keyword phrases, this will drive business to your website and increase sales. While yes, word of mouth and social media can drive business, in today’s world, online searches dominate how your prospective clients will find your website. Google changes its SEO algorithm continuously, so this makes it that much more important to hire an SEO company that is proficient in all of its latest SEO rules.

At Connectica, we provide digital marketing, web design, video production, social media management, GMB management, content creation, and SEO services to our clients. Our team of SEO experts will customize a digital marketing strategy that works best for your particular business. While we understand the value of PPC campaigns, SEO is a long-term marketing tool. Even when you stop paying for new SEO content, your content is already optimized so you will continue to rank high and remain in top search results. While it’s ideal to generate new content monthly, if you already have good SEO work on your website, you’re still usually going to outrank your competitors.

What is Pay-Per-Click Marketing?

Pay-Per-Click (PPC) is a marketing strategy where advertisers pay a fee each time that one of their ads is clicked. It’s essentially a way to buy visits to your website. While they are effective, they can be very expensive. For small businesses, this usually isn’t in their budget to continue on a monthly basis. This is where SEO comes into play.

What is Search Engine Optimization?

SEO helps make your website and content more visible to those who are searching terms related to your business. Connectica provides expert SEO services that help increase your website traffic organically. Optimizing your website with the best current SEO practices helps make your site more navigable by creating authoritative and relevant content that will help drive in potential customers. The content and backlinks that you get from SEO are more valuable than PPC as it’s something that you own and isn’t something you’re renting.

What Should I Look For In An SEO company?

At Connectica, we specialize in naturalized SEO practices that take your entire website into account. We create keyword-rich SEO-optimized content that gives you results.

Our digital marketing firm offers many services that can help your website become more SEO-optimized, including:

Keyword Analysis

Keyword research influences how your site is navigated. Our research allows us to determine what search terms people are using to look for things related to your products or services.

Content Creation

Our SEO content writing team writes unique, authoritative, and optimized content. They incorporate these keywords and keyword phrases from our analysis process to help your website rank high in search engine results.


Backlinks help Google know that someone else finds your content valuable enough to link it to their own content. This indicates that you’re an authority and credible. The more links that you get, the higher your page is ranked.

Directory Listing Creation

Directory listings help people decide which page to click on to learn more about what they’re searching for. A business listing makes it easy for local customers to find you and gives them helpful information such as your address, phone number, and your office hours.

Social Media Integration

Social media integration helps to increase your reach and drives more unique customers to you. We organize and sync all of your social media accounts to make sharing, publishing, and scheduling posts easier.

Where Does Connectica Offer SEO Services?

Connectica is conveniently located in Tamarac, Florida, but we work with clients nationwide from Pasadena, California to South Florida.

We offer SEO and digital marketing services in:

Miami, Aventura, Hallandale Beach, Hollywood, Dania Beach, Fort Lauderdale, Tamarac, Sunrise, North Lauderdale, Coral Springs, Pompano Beach, Boynton Beach, Boca Raton, West Palm Beach, and Jupiter, Florida.

Learn More About the Value of SEO Versus PPC

When you want to expand your reach and drive business to your website, hire our experienced digital marketing firm. We use the latest SEO strategies to optimize your content and get you a return on your investment continuously unlike PPC. At Connectica, we pride ourselves on getting our clients results. To learn more about how we use SEO to optimize your website and outrank your competitors, call our South Florida office today at 1-877-816-2259.

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Connectica LLC Connectica LLC
8499 West Commercial Blvd
Tamarac, FL 33351

Toll Free: 1-877-816-2259
Local: 954-282-1698

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