So, you’ve decided to put some focus on your website and you’re considering whether or not you need an SEO strategy for it to be successful. If you’re looking for some insights into SEO, you’ve come to the right place!
For many, SEO is a scary word not because it’s a negative thing, but because many believe that once you go down that rabbit hole, there is no coming back. This is mostly because SEO has the reputation of being an incredibly complex and ever-changing landscape.
It sort of is, but it’s also sort of not. Let’s first unpack exactly what SEO is.
So, what is SEO? At its core, SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results. Ranking higher in these results will result in more traffic coming to your website. When it comes to website traffic, the more people that visit your site the more business you’ll make – usually.
There are a lot of different factors that go into how a website is ranked, but they can be broadly grouped into two categories: On-page SEO and Off-page SEO.
On-page SEO refers to the optimizations you make to your actual website. This includes things like making sure your website is properly structured, using the right keywords, and having compelling content.
Off-page SEO refers to the optimizations you make outside of your website. The most common form of this is link building, which is when you get other websites to link back to yours.
Now that we know what SEO is, let’s answer the question: do you need it for a successful website?
The short answer is yes, but it’s a little more complicated than that. Let’s explain.
There was a time, when you could get away with not doing any SEO and still have a successful website. This was primarily because there was less competition on the internet and search engines were not as sophisticated as they are today.
Today, things are very different. The internet is much more crowded and search engines are a lot better at understanding what users are looking for and delivering the most relevant results. It’s an incredibly complex environment, which, for the sake of not boring you, we won’t go into here.
What we will go into is why you need it for your website to be successful. Let’s look at a few of the reasons why.
One of the most important, but often overlooked, benefits of SEO is that it helps you build your brand. Rankings are not only determined by the quality of your content and website, but also by how well known your website is.
When a website ranks higher in search results, it’s seen as more credible and trustworthy. This is because search engines want to give their users the best possible experience, which means showing them the most relevant and trustworthy results.
If you’re a small business or a website just starting out, this is particularly important. SEO will help you build that trust with potential customers from the get-go.
This one is pretty self-explanatory. A website that ranks higher in search results will get more traffic than a website that doesn’t. You’ve probably heard the saying, “Does anyone even go to page two on Google search results?” Don’t be a page two website!
It’s important to note that this is not just any traffic, but targeted traffic. These are people who are actually interested in what you have to offer. This is the kind of traffic that is most likely to convert into customers or leads.
If you’re not doing SEO, you can be sure that your competition is. This means that they are already ahead of you in the race to rank higher in search results.
Implementing SEO will level the playing field and give you the chance to compete with the big boys. It might even give you the chance to outrank them.
By implementing an SEO strategy for your website, you’ll get your business right in front of your target audience when they’re searching for information that they need.
This is a great opportunity to drive traffic to your website. You’ll be solving a problem and helping with a need by giving your audience what they want. For example, if you are selling make-up products on your website, you could focus on content that offers tips. ‘Top ten tips to making your make-up last longer’ for example would be a great topic to include on your site.
If you use SEO best practices with such content, your pieces will rank well and more people will visit those pages. From there, they hopefully convert to a sale.
When you are optimizing your website, you are only improving where it ranks on search engines/results. What you are doing is moving ahead, or above, your competitors, which is vitally important if you are to be competitive in whatever industry you are in.
Making your website SEO-friendly will improve the user experience. A good user experience is important because it keeps visitors on your site, which helps reduce your bounce rate.
It also helps improve your ranking in search results. This is because Google takes into account factors such as how long visitors stay on your site and whether they click through to other pages.
If you take all of the above into consideration, it should be fairly clear why optimizing your site should be a non-negotiable. If you don’t, you’ll risk being left behind while your competitors lap up all the business.
The good news is that it doesn’t have to be complicated. With the right team behind your SEO strategy, you’ll shoot higher up the rankings than Usain Bolt in the 100-meter sprint.
Our team of SEO specialists is the very best in the game. They’ll take a website that isn’t ranking and turn it into one that is dominating the search results.
Chat to a friendly and experienced member of the team by calling 1-877-816-2259. You can also leave us a note about your SEO requirements on the Connectica contact page. When it comes to digital marketing in South Florida, we know what it takes to execute a world-class SEO strategy!
Why not try out this free SEO report to see how your website is doing.
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