How To Develop A Killer Content Strategy

Content Strategy

Read Time: 5 minutes

Content strategy refers to the planning of, and guidelines for, what content will be created for your business’ marketing. The goal of a content strategy is to create engaging and meaningful content that will help your business grow.

Content can come in many shapes and sizes including blog posts, podcasts, videos, presentations, or eBooks.

In the digital age, people turn to the Internet first for their news and entertainment. To provide a value-added content strategy that will maximize your return on investment with potential customers, you should focus on this medium instead of traditional formats like radio or newspapers.

Why Should You Develop a Content Strategy?

A content strategy is valuable to your business because content is a powerful marketing tool. A well-developed content strategy can help your business reach more customers.

The right content strategy can be the key to your company’s success. A good content strategy can boost your online presence and generate leads. Also, a content strategy helps you better understand your target customer and their needs.

Don’t think content marketing would work for your business? You might be surprised to know that anyone with a product or service can have engaging, shareable content. Sometimes it just takes some creativity!

Steps to Developing a Killer Content Strategy

Five factors you need to focus on for a content strategy are target audience, distribution channels, content type, content calendar and metric measurement.

Build a Target Audience

In order for a content strategy to work flawlessly, it needs to be tailored to your target audience.

Should you reach out specifically to millennials, or do you need a more general strategy that reaches diverse audiences? Whatever the answer may be, knowing who your company wants to engage with is essential for creating an effective content marketing plan.

Sometimes it may not be clear who your audience should be, or how to appeal to them. That’s okay! You can better understand your audience demographics by using online analytics tools like Google Analytics, Google Trends, and Facebook Audience Insights.

If you want to reach your target audience, it’s important that you use the channels they’re most likely to find you on. That could be social media like Facebook and Twitter, or more traditional avenues such as Google search results.

Know Your Distribution Channels

You should also decide how you’d like people to find your content. This includes deciding on whether it should go viral through social media channels such as Facebook or Twitter, or if it would serve its best purpose by being found organically in Google searches. It usually benefits you to use a mixture of marketing channels but keep in mind that you’ll need to dedicate enough time and resources for each channel.

Develop all Types of Content

Now that you know your target audience and the best marketing channels, it’s important to determine what content to produce. This is where your experience and expertise come in. If you’re not a subject matter expert, collaborate with one or find the person who knows best to help provide input on what content would have the most value for your audience.

Types of Content Marketing

  • Blog Posts: Blog posts are great for high-level information and advice.
  • Case Studies: Case studies provide a real-life example of how your product or service solves an issue, which is very valuable to prospects who aren’t sure they need you yet but want proof that the investment will be worth it in the end.
  • Videos: Videos let you highlight your product or service in motion, and that is something text cannot do.
  • Images: Images are another great medium for showcasing your product or service in detail. They’re also extremely shareable on social media channels.
  • eBooks: eBooks are a great way to provide a lot of information on one subject in a concise format.
  • White Papers: White papers are also another great email tool for providing any kind of research-backed content.
  • Infographics: Infographics are useful for providing technical information in a visually appealing way.
  • Emails: Email marketing is an effective way to reach your prospects and customers on their own turf. This makes it more likely that they’ll be receptive to the content you’re sending them.
  • Webinars: Webinars are a great way to share your expertise with prospects, and to teach them about something they don’t know. They’re also an excellent lead-generation tool because if someone buys into one of your webinars, you’ll have their contact information
  • Product Reviews: It’s always useful to share product reviews because you’re giving people information, they can use to make decisions about what to buy
  • Product Launch Announcements: A good way to generate buzz for your product is by announcing it when you release a new version of the software or any other kind of service.
  • Press Releases: Writing and distributing press releases about newsworthy events are a great way to generate backlinks for your website, which impact your website’s search engine rankings. Ultimately, this drives more traffic toward your site and that leads to more sales.

Get Organized with a Content Calendar

A content calendar is an essential tool. It allows companies of all sizes to have one place where they can organize their marketing messages. It keeps everyone on the same page. Additionally, it ensures that all marketing channels – email campaigns, blogs posts, videos – are meeting the same goals.

Measure Your Success

To make sure that a content strategy is effective, you have to regularly measure your metrics. Google Analytics and Facebook for Business offer great resources to find metrics about your website and social media.

Create goals for each channel that are specific enough to be measurable. For instance, measure how an SEO blog strategy increases organic traffic to your website. These goals may change over time as the business matures and grows. Revisit these metrics at least every six months and adjust as needed.

Common Metric SEO Measurements

  • Users: In metrics, users refer to the number of unique people who viewed your website.
  • Sessions: Sessions refer to the number of times a website is viewed. If a user visits a website, that counts as one session.
  • Pageviews: Not to be confused with sessions, pageviews refer to the number of webpage loads by users. A single session can have multiple pageviews because a website visitor may click around to multiple webpages.
  • Clicks: This refers to the number of clicks between pages and links in your website.
  • Clickthrough Rate (CTR): The ratio of users who click an advertisement that they see online compared with all people within your target market who view it.
  • Bounce Rate: Bounce rate refers to the number of people who visit your website and then leave the same page or click a link to another site.
  • Conversions: In digital marketing, conversions refer to when a user takes a specific action that you want them to, such as signing up for your email newsletter or purchasing one of your products.
  • Likes: A like is a metric on social media sites that indicates how much a user enjoys a post or content.
  • Shares: A share is another form of engagement with your brand, and it means that the other person shared what you published to their own audience.
  • Followers: The number of people who have opted-in to get updates from your company through email subscription.
  • Comments: Most social media platforms allow for comments which let your business have a dialogue with your customers and allow you to build a business-customer relationship.
  • Views and Impressions: This indicates how many times your image or video has been viewed on social media.
  • Engagement Rate: This refers to the number of engagements you get divided by the total number of impressions or views on social media.

Find the Perfect Content Strategy With Connectica LLC

Content marketing is an excellent way to promote your business, but it can be stressful and time-consuming; especially if you have no idea where to start. Working with a professional content strategy team will take the stress out of this process. All you need to do is enjoy the results!

Our team at Connectica LLC has years of experience creating successful strategies tailored to each client’s unique needs. Contact one of our content marketing experts today or give us a call at 1-877-816-2259. We look forward to hearing from you!


How To Develop A Killer Content Strategy (INFOGRAPHIC)

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