Ranking Factors: Content Relevance

Connectica • September 22, 2017 • SEO

content relevance

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What is Content Relevance?
How to Check Content Relevance
How to Improve Content Relevance

Read Time: 2 minutes

It is no secret that your Google ranking is made up of more than 200 different factors, components or “ranking signals.” While it is definitely useful to know about these components when it comes to search engine optimization and getting websites ranked better, the list is long and often tiresome to digest. Adding to the complexity of these 200+ ranking factors is the fact that Google is continuously updating them. In other words, the ranking factors are always changing. Most SEO experts, however, know that not all factors are of equal importance. Some are more important and helpful at improving SEO. In fact, there are 9 major factors which improve rankings when it comes to SEO. One of these 9 factors is content relevance.

What is Content Relevance?

Content relevance is one of Google’s 200+ factors that it uses to rank content. It involves how well, in the case of good SEO, something is linked to what people are searching for. In order for content to be highly ranked in Google, it has to be unique (i.e. not copied) as well as relevant. The content itself is irrelevant. It can range from finance to car pages but in order for it to rank highly, the content relevance factor is important. The content has to have original value if the goal is to project it to the top of the rankings. Through research, Backlinko discovered that content which covered single topics significantly outperformed content which used more of a scatter gun approach (touching on multiple topics and not covering the topic in depth).

How to Check Content Relevance

WebSite Auditor is a tool which can be used to check and improve content relevance. Using Website Auditor, go to content analysis and then select page audit. Select the page which is about to be optimized. After that, type in keywords you are optimizing for. It is extremely beneficial to use as many synonyms as possible as opposed to one or two keywords. This will help in identifying content relevance. Next, take a look at the left-hand side of the screen. There you will find the on-page factors which will help you identify any incorrect status issues – you can then use this to guide you in making the necessary corrections. After you have done this you will want to figure out which tactics your competitors are using that you are not that help them achieve higher rankings within your industry or niche market. You can see this information by switching to the competitor’s tab.

How to Improve Content Relevance

Again, make use of Website Auditor. Firstly, edit your page’s copy. Make sure to write content that is strong, authoritative, and relevant to your page. Then, go to Content Analysis and select content editor. After doing that, use the right-hand view to make changes to the content. As this is done, the factors present on the left-hand side will recalculate in real time. This is coupled with the techniques outlined for checking relevance will allow you to know immediately whether or not you have reached your goals of making the content more relevant.

There are many factors which influence SEO but content relevance is one of the more important ones. Being able to adequately check and improve content relevance is arguably one of the most important skills needed to improve rankings.

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