Reasons To Invest In Digital Marketing

Digital Marketing

Read Time: 3 minutes

The digital world has increasingly become an effective way to reach more customers in less time. With the ever-rising age of technology, people are spending more of their time online, and so it is important for businesses to adopt effective digital marketing strategies to make sure they can be easily found when potential customers are looking.

If one of the first rules of marketing is to be where your customers can see you, then traditional marketing methods like billboards, posters or even TV commercials are becoming more and more irrelevant. These days, when people are walking down the street, or watching TV, they’re usually looking at their phones or browsing the web.

What Is Digital Marketing?

Digital marketing goes beyond email campaigns and a basic website. An effective digital marketing strategy means feeling confident that your online brand presence is strong enough to stand out from your competitors. Digital marketing channels include social media marketing, websites, email marketing, a mobile app, content marketing, and Search Engine Optimization (SEO).

To make sure your business is staying on top of the competition, your digital marketing strategy should be able to communicate your brand effectively across all the various channels.

Let’s discuss five reasons your business should start investing in a holistic and effective digital marketing strategy.

1. Higher Return On Investment (ROI)

Digital marketing is far more cost-effective than most traditional marketing strategies, with a greater return on investment (ROI). Long gone are the days where marketing budgets are only available to the large businesses, leaving the small businesses to stand no chance against them.

In today’s world, 80% of media consumption is video-based, and customers are 85% more likely to purchase your product after watching a video demonstration of it. Previously, video production would come at a high cost to businesses and be made only for TV commercials which cost money every time they would be shown on the air. With the introduction of the internet and applications like YouTube, Instagram, and Facebook, video marketing is a lot more affordable for businesses with a smaller budget. Results for these videos can then be easily tracked and monitored, allowing you to quickly and easily measure your ROI.

2. Targeted Audience

One of the biggest reasons that businesses should start investing in digital marketing over traditional marketing channels is the ability to identify and interact with your target audience. Traditional marketing tactics don’t allow businesses to effectively segment the market to identify their target audience the same way that digital marketing tactics do.

One of the ways that Artificial Intelligence (AI) is revolutionizing the digital marketing world is by making use of data management platforms which allow businesses to gain further insights into the interests of their target audience to create a more personalized marketing experience. Businesses can then spend less time and money trying to find their target audience and rather put those efforts into creating delighted and loyal customers.

3. Greater Reach

Not too long ago, the size of an audience and distance posed a threat to marketing budgets. Geographic distance was one of the greatest barriers for small to medium-sized businesses that wanted to reach a broader audience.

Luckily, in today’s world, the internet solves that problem. By setting up a website or social media page, you can reach potential customers outside of your local area, and even internationally, allowing your brand to grow a lot faster.

4. Easier Reporting/Analytics

Measuring the effectiveness of your marketing strategies is a lot simpler with the digital tools that are available today, in a way that traditional marketing strategies can’t. This allows businesses to report on, and directly measure against, their digital marketing efforts and make immediate changes when needed.

5. Personalized Brand Experience

One of the best things about digital marketing and creating social media profiles for your business is the ability to create a personified online presence for your brand. This allows your existing target audience to connect with your brand on a more personal level, further encouraging brand loyalty.

Further to this, an effective digital marketing strategy makes use of AI to create and send personalized content to your customers. This type of marketing significantly improves the overall experience throughout the customer journey, turning more of your customers into loyal ones. Having loyal online customers, who also have their own online presence, can then promote your business to others, allowing your brand reputation to grow even more.

Comprehensive Digital Marketing Services In South Florida

Connectica specializes in creating personalized and effective digital marketing strategies to meet the needs of your business and budget. If you want to find out more about our digital marketing services, give us a call at 877–816 -2259 today.

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