25 Powerful Digital Marketing Stats & Trends For 2022

digital marketing trends

Read Time: 4 minutes

The fast development of technology has introduced countless opportunities for both small startups and established businesses to effectively market their brands. From social media marketing to PPC and search engine optimization (SEO), there are many powerful digital marketing strategies to pursue.

On the flip side of the coin, the development of technology means that digital marketing trends are constantly shifting. If you want to remain relevant and front-of-mind, then it’s important to stay up to date with these changes.

As experts in digital marketing, we’ve put together a few of the most notable industry trends and statistics for 2022.

The Value of Digital Marketing

Research shows that more and more people are spending time online, making it a smart move for businesses to invest in online marketing channels. Digital marketing is both measurable and adaptable, allowing businesses to adjust their efforts (and spending) as needed.

Consider the following statistics that highlight the value of digital marketing, and the opportunities that it presents.

  • In 2020, more than 75% of consumers took an interest in online activities, and 21% made an online purchase for the first time
  • Personalized marketing is essential, with 85% of marketers believing that consumers expect a focused experience
  • Digital marketing is used by 79% of marketers to educate their audience on brand products and awareness
  • Mobile devices make up 60.9% of organic searches on Google
  • Over half of online purchases are made from a mobile device

Did you know that 93% of all online interactions begin with someone searching for a product or service online?

Considering that Google gets more than 77,000 searches every second, it’s important to streamline your SEO practices to optimize your website. Using SEO to rank organically boosts authority and increases trust.

When focused on your SEO efforts, or hiring a team of SEO experts, it’s important to keep the following trends in mind.

  • Google is the most popular search engine (87.8%)
  • The number one search Google search result for a keyword gets an average click-through-rate (CTR) of 31.7%
  • Pages with backlinks rank better in Google search than those without
  • Google assesses the mobile version of a website when considering its ranking
  • Approximately 40% of online search queries contain two words

Social Media Marketing Statistics

Social media marketing is not a new phenomenon, but it has increased in popularity and demand as more people have signed up with various social media accounts. As a result, research shows that businesses are turning to social media to keep their brands relevant.

While doing so, there are several statistics to keep in mind.

  • The majority of marketers (81%) integrate their social networks with commerce systems
  • Social consumer segmentation can give marketers a better understanding of their target audience
  • Approximately 80% of online consumers have been driven to make a purchase through social media adverts
  • Facebook is the most popular social media platform for both B2B and B2C marketers (94%) followed by Instagram (76%)
  • Social media is such an effective sales technique, with 98% of surveyed sales reps claiming to reach their quota through social selling

Content Marketing Statistics

A survey of online marketers revealed that 72% consider high-quality content creation as the most efficient SEO strategy. Creating unique and informative content helps to establish brands as an authority in the space.

One of the reasons that quality content creation is so effective is because it can be used across various platforms, such as boosting SEO on a website and driving traffic from social media.

The following statistics draw attention to the importance of content marketing.

  • The most popular form of content includes blogs (86%), case studies (42%), and success stories (36%)
  • Video is expected to be the top investment for B2B brands in 2022
  • 87% of marketers claim that video has increased traffic to their website
  • Facebook is the most popular video platform (after Google)
  • 84% of consumers say that watching a brand’s video has convinced them to buy a product or service

Email marketing is one of the oldest forms of digital marketing, yet it remains one of the most relevant. Despite its longstanding in the digital marketing industry, email marketing receives a return on investment (ROI) of 3,800 percent.

As email marketing looks like it’s here to stay, let’s have a look at some of the trends for 2022.

  • The open rate for emails is an average of 82%
  • 49% of emails are opened on a mobile device therefore mobile optimization is key
  • Personal emails offer a transactional rate that is six times higher than non-personalized emails
  • Emails with user-generated content are simple to create and effective (consider customer reviews and photographs with the product)
  • Data privacy is becoming increasingly important – so make sure that your customer feels as though they are protected by your brand

Stay Trendy with Digital Marketing Services Powered by Connectica

Running a business can keep your hands full, especially when you’re juggling many hats. Our professional and friendly team at Connectica is experienced in various channels of digital marketing, across a number of industries. Whether you’re looking to promote your preschool, law firm, or veterinary clinic, we’ve got you covered. Contact us today at 877-816-2259 and find out more about our various offerings. You can also follow Connectica on Facebook and stay up to date on all our blogs and news.

25 Powerful Digital Marketing Stats & Trends For 2022 (INFOGRAPHIC)


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