One of the best ways to leverage your online presence and to get yourself out there is to create a bullet-proof SEO blog strategy. It isn’t everybody’s thing, so how do you know exactly what the best practices are for SEO writing?
At Connectica, we are a full-service digital marketing agency that will bring your vision to life. We work with an array of unique clients and have extensive experience writing SEO specialized content for multiple different voices.
With our knowledge and expertise at hand, we are only too happy to share some of our tips for SEO writing with you.
First of all, it is important to understand what we mean by SEO. This has been the buzzword in digital marketing spaces for a few years and it means Search Engine Optimization.
When you write blog content for the web, Google and other search engines can pick up how relevant and authoritative your content is based on your SEO ranking. You know when you search something on Google, and a bunch of results come up? Those are ranked by Google based on SEO principles.
Why does this matter? Well, in order for your target audience to engage with your website, they would need to find it through word of mouth or through a search engine. The higher you rank; the more feet will walk through your business doors.
As we’ve mentioned, SEO is incredibly valuable. Below, we’ve explored a few of the main SEO elements you’ll need in order to rank above the rest in consumer searches online.
The first step in any great SEO strategy is to simply write valuable content that will answer questions and solve your customers’ problems. One of the best ways to find out what your customers need help with is to ask them through a survey or to do some in-depth keyword research.
Once you have a good indication of what your target audience is searching for, it will be easier for you to formulate a dynamic content strategy and some top blog titles.
Remember, your aim is to provide practical solutions to your readers so that they trust your company. When you gain consumer trust, you will begin to build great relationships with customers and increase KPI performance.
Here are five of the required SEO elements for web crawlers to pick up and rank your blog in a search. We’ve also included some tips on how to use them effectively.
Every blog post needs to have a title, which includes your top keyword of choice, and headings throughout the post. Not only do headings break your article into bite-sized pieces, but they also assist with SEO.
Tip: Proper use of headings will help your readers navigate through your content without losing focus.
Once you’ve researched the right keywords, it is important to make sure you use them in your title, headings, meta description and a couple of times throughout your blog.
Tip: Never overuse your keywords in a blog post, search engines don’t like this.
When writing your blog posts, you will often do some research around the topics you’re working on. Using hyperlinks is a great way to show Google and other search engines that your writing is backed up by credible sources that rank high.
Tip: It’s not a good idea to use too many outbound links within your article, you want to hyperlink some from your own site more so that people stay on your page.
Your Meta Title and Meta Description is what users will see when they search for your keywords inside their chosen search engine. A Meta description is the text that will appear to people when they see your link come up. It is a short description of what they will find inside the link, usually under 150 words.
Tip: When you consider your meta entries, we would advise that you to be tactful in using these as a way to grab users’ attention. It could be what makes people click your blog over someone else’s blog.
Research has told us that the longer your blogs posts are, the better they are for SEO. However, you don’t want to add in extra words and redundant statements just to increase the length of your article. Keep it impactful and engaging no matter the length you choose.
Tip: Our number one tip with this is quality over quantity. If you’ve written a highly valuable 700-word article, then that is a great length.
Believe it or not, the rate of change in the SEO realm is constantly growing. As daunting as it can be, here are some things you want to avoid doing when writing for SEO.
Any awesome vision needs to have a step by step strategy to achieve specific goals. It is the same with your SEO blog or content strategy. If you run into a blog without any future plans or content ideas, you might end up dropping the ball and missing your opportunity to market your brand well online.
Keep your writing light, easy and to the point. There is no need to add in extra information that is not necessary. Breaking sentences and paragraphs up will keep your readers engaged and lower your bounce rate.
You want to write quality, engaging content that serves a purpose.
When you don’t post consistently search engines might think your content is not relevant. Search engines are constantly on the hunt for high quality and authoritative content. Be sure to keep your news feed alive, and you’ll have more opportunity to get spotted.
When it comes to your brand tone of voice, it’s important to keep it consistent throughout your blog. Customers need to recognize you by the tone of voice in your writing just like your visual identity.
It is important to remember who you are writing to. Your target audience is your most valuable asset when it comes to SEO. Without active readers your content would be irrelevant. Choose topics that will add value.
For more information on what to avoid as you SEO your website, take a look at this article.
There is no need to fear SEO, and it can be a lot of fun when you know what you’re doing. At Connectica, we have 30 experienced SEO writers available to you at the touch of a button. We specialize in writing engaging content that will serve your readers, rank in search engines and build your brand the right way.Give us a call today on 1-877-816-2259 and as a gift from us to you, get your free SEO audit report now.
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